---
title: "ASO Visibility"
url: "https://bximjn5oaqtxeag.productfruits.help/en/article/aso-visibility"
language: "en"
last_updated: "2025-06-20T07:36:05.293Z"
---

# ASO Visibility

ASO techniques are designed to increase mobile products’ visibility on **Google Play** and **App Store**. But what does the term “application visibility” mean, and what factors influence it?

## **What Is ASO Visibility?**

“**Visibility**” refers to the likelihood that potential customers will see the app in app stores.

> *It includes both the probability of appearing in search results for relevant keywords and the possibility of being featured in collections and lists like Editors’ Choice and Featured.*

All optimization efforts for app page listings aim to increase this indicator and make the app visible and accessible to the widest possible audience. Asolytics offers a detailed overview of your app's visibility, which you can find in the **Dashboard** under the [Visibility](https://pro.asolytics.tools/dashboard/visibility) tab.

[![](https://downloads.intercomcdn.com/i/o/745341808/d683c20f074894a047ef9bcc/1%D0%B9.gif?expires=1750507200&signature=42ba591334cd98cba5a8372f322af574b4fc46cb66a9f5f0011c92078a7c9680&req=cyQiFc1%2FlYFXFb4V1XW4gWBqN7du67c0Ute7AmbSHLqBso%2F9hfGdVlX63GIb%0ARJ4zkIEREz346KkjqTIaRQDb8w%3D%3D%0A)](https://downloads.intercomcdn.com/i/o/745341808/d683c20f074894a047ef9bcc/1%D0%B9.gif?expires=1750507200&signature=42ba591334cd98cba5a8372f322af574b4fc46cb66a9f5f0011c92078a7c9680&req=cyQiFc1%2FlYFXFb4V1XW4gWBqN7du67c0Ute7AmbSHLqBso%2F9hfGdVlX63GIb%0ARJ4zkIEREz346KkjqTIaRQDb8w%3D%3D%0A)

Your app's visibility score is closely related to the total number of downloads. To improve users' first impressions and thus increase your organic installs, you should:

-   use relevant keywords in weighty text elements of the page;
-   conduct split-testing to get the most winning options;
-   correctly choose the category for your app;
-   localize the page and product for each country in which it is presented;
-   regularly work on updates and improvements;
-   encourage positive feedback and work with negative reviews;
-   improve the quality of icons, screenshots, and preview videos.

These are all basic ASO steps, which you can read more about in our “[Introduction to ASO](https://asolytics.tools/academy/post/what-is-aso).”

Keep in mind that the process of increasing app store visibility should be ongoing. It is not enough to achieve the desired indicators; you should regularly monitor trends and user requests and update text and graphic assets to maintain high positions in the store rankings.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!