ASO market research is the study of app store trends, user demand, and competition to improve app visibility. Asolytics offers an easy-to-use Market Research tool that guides strategic decisions on your app's title, description, and keywords, aiming to boost visibility, ranking, and downloads.
The tool provides global performance insights, identifies key revenue sources, shows user distribution, tracks competition trends, offers localized insights, analyzes top-performing apps, tailors in-app purchase strategies, and helps understand successful app age ranges.
Why Continuous Market Research Matters:
Informed Decision Making: Gain crucial insights to guide strategic decisions about products, services, and marketing.
Identifying Market Opportunities: Spot new opportunities and growth areas to stay competitive and ahead of trends.
Reducing Risk: Understand market trends and consumer behavior to minimize risks with data-driven decisions.
Purpose: Analyze, explore, and find competitive apps in your niche.
Features:
Automated retrieval of similar apps using Competitors Finder algorithm.
Ability to select direct and indirect competitors and exclude non-competitors.
ASO analysis to generate relevant keywords based on competitors.
App previews featuring titles, icons, categories, and app store ratings.
Warning pop-up to ensure all apps are checked for a thorough analysis
Purpose: Gain a thorough knowledge of your app's niche and devise corresponding marketing plans.
Features:
Guides choices for services and strategies
Helps pinpoint consumer needs for improved loyalty
Helps to find and discover fresh areas for market growth
Offers crucial market data, decreasing threats
Assists in identifying market gaps
Supports prosperity by offering real-time data
How to Use Competitors Finder Tool
Use for: Comprehensive search and analysis of competitor apps in your niche to identify relevant keywords.
The Competitors Finder tool, being a crucial part of Competitors algorithms, automatically compiles a list of apps similar to your chosen one. Subsequently, you are required to identify direct and indirect competitors or eliminate non-competitors.
Once you make your selection, Asolytics will carry out an ASO analysis and recommend the most suitable lists of keywords to build the semantic core using the Search Terms tools.
Mark with a Check if you consider the product a direct competitor, use an O for indirect competitors, and use an X for non-competitors. Marks should be placed on every item.
Selecting more apps in Competitors Finder will increase the accuracy of the analysis and suggestions made by Asolytics tools.
For the most relevant keywords, we suggest adding 100 or more apps.
You can move on to the next page with suggested Asolytics competitors when you've marked enough apps. You can do this even if you haven't marked all the applications on the page.
Check out the progress bar at the top of the page. This shows the number of remaining apps that need to be added for optimal results. Continue to add until you fill the bar or decide to stop.
The progress in the Competitors Finder is stored in the Competitors, Track section. You can access the complete list of chosen competitors at any time under the Competitors tab.
How to Use Market Research Tool
Use for: Understand the app's niche in detail and develop corresponding effective marketing strategies.
This tool offers a competitor-focused market analysis that enhances your understanding of your app's niche within a specified timeframe. You have the flexibility to select any app, country, or date for analysis. Moreover, you can swiftly transition between evaluations of your competitors' apps.
First, you need to select your application from your app list
Next, you need to select the competitors. You can choose them from those you have already chosen yourself or those that Asolytics will recommend to you.
Also, if you want, you can find new competitors right here.
There are many filters at your disposal for this purpose:
After you select your competitors, you need to choose the period for which you want to analyze. With Asolytics, you can analyze data over the last year.
After the research is finished, a chart outlining Installs & Revenue Intelligence, market install dynamics, and market revenue dynamics will be available to you in the App Store or Google Play.
In the pie charts of the Installs and Revenue charts, you will see potentially the best countries in terms of traffic and revenue. These countries may be the same or different. For example, in the above screenshot, Germany and Canada are not in the top list of installations, but they generate a lot of revenue.
You can also toggle the app view of your top competitors.
Next, you could analyze the data both as a table and as a bar chart representing installations from the past 12 months.
Or you can switch to revenue tab.
Also, if you have switched the display By Apps, it will also affect the display in the bar chart.
Next, you can analyze the information regarding the top apps by Installs and revenue.
Below you can compare user average ratings in your app versus your competitor's in various countries. You can also check out the dynamics of the rating.
Next, you can analyze the top countries by category(top 50 and top 100) to which your app belongs. You can also see the dynamics of changes in the top positions.
Next, you can analyze the table comparing your competitors in terms of update rate.
Below, you can analyze the pricing and in-app purchase elements of your and your competitor's apps. You'll also see comparison tables for the highest and lowest iAPs.
At the end of the Market Research, you can analyze the age details of the applications you're investigating.
Also, check out the previous guides: