The Apps Analysis tool allows you to conduct a thorough analysis of any app and uncover its performance specifics. You can choose any app for analysis, both your own and competitor’s.
By using this functionality, you can assess any chosen app based on an array of criteria, such as overall number of installs, app rating, visibility and localization details etc. This way, you can analyze your or other devs’ approach to their products - along with the results this approach brings.
Application: Access any app efficiency overview.
Goal: Analyze the chosen app’s performance metrics and get valuable insights. Use the results of this analysis in your ASO strategy.
Time: Up to 10 minutes
Choose an app
Type the name of the app in the search bar. Alternatively, choose the needed app from the list of your competitors. Right away, you see ASO score representing how well the app is optimized according to the Asolytics analytics algorithms on a scale of 100.
You can mark this app as a Competitor or Non-competitor by hitting one of the corresponding buttons next to the ASO score metric. Competitors and Non-competitors are pinned in the sidebar for fast access and easy assessment.
Also, you can view the app in Google Play, App Store or add it to My Apps for further analysis by clicking one of the corresponding links right below the app logo.
2. Analyze app’s metrics
Study in detail metrics for the chosen app. The top tabs show the following main performance metrics:
Installs. The number of times the app has been installed.
App Rating. The average user rating given to the app on a scale of 1 to 5 stars. It provides an overall indication of user satisfaction and the app's quality.
Number of Votes. The total count of user reviews or ratings received by the app. This metric helps assess the level of user engagement and provides insights into the app's popularity and feedback.
Visibility in the US (or any other chosen country) measures the app's visibility and prominence within the United States market. It indicates how easily users can discover the app in the US app stores, which can significantly impact its organic growth and user acquisition.
Cat. Visibility in the US (or any other chosen country) refers to the app's category-specific visibility within the US market. It assesses the app's prominence within its specific category. Higher visibility can enhance the app's discoverability and potential for attracting relevant users.
Screenshots. Pay attention to the app’s screens made to show app’s functionality.
3. Analyze the app’s installs and revenue
Analyze the dynamics of installs and predicted revenue within the needed timeframe. Look at the diagram of app installs within a chosen country. It provides insights into the growth and popularity.
By examining the install trend, you can identify periods of high or low installation rates, enabling you to understand the impact of marketing campaigns, updates, or other factors on user acquisition.
4. Discover keywords which rank the app
Open the Search Visibility tab to see all the top keywords with which an app is ranked, their efficacy dynamics, and efficacy by categories and countries. It will help you adjust your semantic core according to the latest data about which keywords are still relevant for app’s visibility and with which ones the app is losing the positions. In this tab, you’ll see next metrics:
Total Keywords represents the total number of keywords for which the app is visible in search results. It indicates the breadth of the app's keyword coverage and its potential reach among users searching for relevant terms.
Visibility is based on the average estimation of Popularity and App Rank metrics. More popular keywords by which the app is queried plus a high app rank give higher visibility. For example, the app with 10 000 visibility is more likely to be noticed in the store than the app with 1000 visibility, which means that the latter is ranged by less popular keywords.
Rank up refers to the positive movement of an app's position in search rankings. It signifies an improvement in visibility and higher rankings for relevant keywords, which can lead to increased organic traffic and user acquisition.
Rank down indicates the negative movement of an app's position in search rankings. It signifies a decline in visibility and lower rankings for relevant keywords, which can negatively impact organic traffic and user acquisition. At this point, you will be invited to go to the Ranking Keywords tool for more insights.
Category Visibility measures the app's country-specific visibility within its specific category. It evaluates the app's prominence and positioning, indicating its competitiveness and potential for attracting users within that category.
# of ranking countries shows the number of countries where the app is ranked alongside the blocks showing the negative and positive ranking dynamics by country.
5. See last month installs & Revenue country breakdown
In this section, you can see how many times an app was installed and what revenue it could brought by country in a last month. % helps to understand in which country the app is more popular and where it brings more money.
6. Analyze app’s metadata
Text Metadata is a compact tab showing app’s metadata in its top countries. Later, you can use Meta Editor to build your app’s metadata for different countries and locales using your semantics. Before that, discover how other app was described and what titles and subtitles it has in different locales.
7. Learn more
Also, you can discover how old the app is, its estimated iAPs prices, latest updates and their frequency, and other technical information for your insights.
App tool helps you to see the full picture about optimization of a particular app. It can adjust your revenue expectations and keyword strategy. Also, you’ll get inspired by other apps’ metics or get proud of seeing how well it is going for your app. The next step is to find all the apps ranked by a particular keyword. It’s necessary to reveal more direct competitors and see all the apps that are searched with the keywords related to your app. For this, go to Live Search.