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App Metadata

The position of your app on the App Store and Google Play depends on the information or, in other words, metadata posted on its page. By optimizing this information, you can increase your app’s visibility and improve its position in search results.

What Is App Metadata?

According to the application metadata definition, this term refers to the product information posted by developers and publishers. Metadata in both leading stores fall into two categories:

  • On-metadata: names, subtitles/short descriptions, long descriptions, screenshots, and so on. You can directly change and optimize these factors to improve your app's performance.
  • Off-metadata: ratings, reviews, number of installs, the velocity of downloads, bugs, etc. You can only indirectly influence these factors by improving the information from the first category and the app itself.

Some of the listed app store metadata are indexed by stores’ algorithms; others are needed to create a good first impression for page visitors. Information from indexed fields has a different weight and, accordingly, a different influence on the ranking.

For example, the app title is always the most important, so from an ASO point of view, it should include not only the product name but also the most relevant keyword. Use the Metadata Keywords tool, which pulls keywords from your app and competitors’ app listings to use the most effective of them for your optimization.

As practice shows, Google Play analyzes more information from app pages (according to some reports, even texts on screenshots) than Apple Store.

Therefore, the approach to optimizing listings on different platforms should vary and take into account differences in ranking factors. You can learn more about the optimization features for these marketplaces in our article “App Store vs. Google Play: What Are the Differences?”

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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