Mobile App Analytics Metrics
There are various metrics available to assess your efforts’ productivity and your app’s performance, enabling you to determine the directions for further development.
To effectively track the most valuable indicators for your work, it's important to understand what each one represents. Once you have this knowledge, you can compile a comprehensive list that provides a complete overview of the current situation.
What Are Mobile App Analytics Metrics?
App analytics metrics serve as indicators of your product's success. While the specific parameters might vary depending on the app or category, the typical list includes the following elements:
- lifetime value (LTV);
- retention rate;
- number of active users per day/month;
- API latency;
- duration of an average session;
- churn rate;
- average revenue per user;
- crash rate;
- eCPM, etc.
These mobile app usage metrics provide valuable feedback in the form of numerical data or percentages, enabling you to establish clear objectives and work towards achieving them.
By leveraging these metrics, you can gain insights into user interactions with your app or game and optimize related processes to drive growth.
Determining which metrics are most relevant among the numerous options available can be challenging, particularly for novice developers and marketers. Additionally, metrics for evaluating games and apps might differ slightly. So, from the Asolytics blog, you can learn more about the key metrics that are used in the mobile gaming industry.
Fortunately, there are tools and platforms designed for assessing mobile products’ performance, assisting developers in identifying key mobile app metrics. You can select the primary parameters and periodically refine your list to gain a comprehensive understanding of your performance, optimization strategies, and marketing efforts.
Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!