SKAdNetwork

Continuous monitoring of product performance in digital stores is essential for developers and marketers. This enables them to identify weaknesses in advertising campaigns and strengthen them. Apple publishers have a specialized tool called SKAdNetwork for this purpose. It allows them to closely track even the slightest changes in traffic. Let's take a closer look at this service and how it works.

What Is SKAdNetwork?

SKAdNetwork is a unique API provided by Apple that grants access to tools for measuring the effectiveness of advertising efforts and attributing product installs to specific campaigns. User data confidentiality is maintained, ensuring all information remains anonymous. Even if customers restrict IDFA tracking in their system settings (available from iOS 14.5 and later), you can still evaluate your work using SKAdNetwork.

To utilize this framework, you need to register and configure your account to ensure your ads send signals to the dashboard. Here's how the system works: When a user taps on your ad and subsequently installs and launches your product, Apple’s SKAdNetwork captures the conversion event.

Within a random period of up to 24 hours, the system assigns a value to the conversion (ranging from 0 to 63). A postback is then sent to you, and the received data is added to the overall statistics.

While this API is optional and not activated by default, using it provides detailed insights into traffic and the effectiveness of advertising campaigns and helps determine what works and what doesn't.

With the updates to the Tracking Transparency agreement, services are now required to seek user permission to process personal data. In such circumstances, utilizing this anonymous framework is the best choice.

You must know how to market your app on different channels for your ad campaigns to remain effective. Check out our blog to understand how to get the most out of social media.

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