Help Center
Go back to application
Help Center
Go back to application
Guides
How to Collect CompetitorsHow to Collect Semantic Core for an AppHow to Create Market Research With Asolytics ToolsMonitoring Search Performance with Asolytics
Tools Tutorials
Asolytics Tools: Quick ReviewMetadata KeywordsKeywords AutosuggestsKeyword ExplorerLive SearchCompetitorsApp Analysis ToolCompetitors AI Reviews AnalysisMeta EditorStore ChartsDashboardTrackingRecommendedMetadata KeywordsRankingKeyword AnalyzerKeywords AutosuggestsRelated KeywordsSelected CompetitorsFind New CompetitorsImpressions ReportVisual AnalysisRank Comparative ReportMeta AnalysisRank Breakdown ReportReviews AI SummariesUpdate Timeline
ASO Glossary
Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

Average Revenue Per Daily Active User (ARPDAU)

When it comes to developing and promoting mobile apps, several key metrics can demonstrate the effectiveness of your actions and enable you to fine-tune your strategies and methods.

One of the most crucial KPIs that can help you understand your product's value to your target audience is the Average Revenue Per Daily Active User (ARPDAU).

What Is the ARPDAU?

ARPDAU is a metric that enables you to gauge how much money, on average, a single user brings to your app or game within a day. To get this data, divide your total revenue from all sources (such as ads, IAPs, subscriptions, etc.) by your app's DAU (Daily Active Users). With this information, you can draw the following conclusions:

  • how users engage with your product during the day and whether their interest fluctuates;
  • how effective your new promotions and marketing events are;
  • how your income is generated;
  • what methods of attracting customers are the most effective.

An essential component of ARPDAU is the DAU metric. "Active users" refers to any visitor to your app who has performed a significant action during a specific period of interest (in this case, 24 hours). You can define any action as valuable, such as logging into users' accounts or opening the main page. Learn about other important metrics for mobile game development on our blog.

Using data on your average mobile game revenue is highly beneficial. It enables you to evaluate the effectiveness of newly introduced methods of attracting users and make critical decisions about future development.

With this information, you can determine which channels work best and focus your attention on them. It can also help you to segment customers more accurately across different sources for your other marketing tasks.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

Was this article helpful?

Powered by Product Fruits