App Size

When users consider downloading an app, they take various factors into account, and one of them is the mobile app size. Regardless of how impressive a product can be, if it occupies too much space on a smartphone or tablet, it becomes impractical to use.

What Is App Size?

App size typically refers to the size of the installation file, measured in megabytes (MB). It indicates the amount of storage space the item consumes in the device's memory.

Since device storage is not limitless, many users check the app size before installation to ensure that the game or app not only fits but also leaves sufficient storage capacity for their smartphone or tablet to function smoothly.

The average app size can vary depending on the platform. For Android devices, it is approximately 12 MB, while for iOS, it is nearly three times larger at 25 MB. Additionally, app size is influenced by the category and functionality of the product. The more advanced and feature-rich an app is, the larger its size tends to be. Fortunately, users of such services typically understand that they require more space but provide professional-level features.

From an ASO perspective, app sizes are important as they impact conversion rates. Larger apps are less likely to be installed by users, particularly when they are relying on mobile data instead of Wi-Fi. People tend to avoid downloading files that consume excessive data. Consequently, the ability to install games and apps while on the go diminishes.

Moreover, larger app sizes restrict the number of devices on which games and apps can be downloaded. Older models often have significantly less available memory.

As devices become outdated, users tend to remove less essential products, retaining only those that are most essential to them. Check your category averages and top apps’ sizes in Store Charts on Asolytics tools. Make sure your product does not exceed generally accepted standards.

Of course, size is far from the only thing that affects users’ decision to download an app. Ratings and reviews play one of the key roles in shaping the first impression. Learn how to make the most of them in our article “ASO Reviews and Ratings.”

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