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Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

Google Play Featuring

Developers go to great lengths to attract a maximum number of users to their app pages. One of the most effective methods is to get on the list of Google featured apps. Being noticed by the platform's editors significantly increases your app’s visibility.

What Is Google Play Featuring?

The term “featuring” refers to games and apps that have captured the attention of the Play Store team and consequently made it onto the recommendation lists. These can include a variety of collections, ranging from editor's choices to thematic compilations. Google Play features both new products and established titles, with the lists being regularly updated to ensure users always have access to fresh and remarkable games and apps.

Being selected as part of Google Play editor’s choice or other similar sets is highly advantageous for developers. It amplifies the visibility of their products, drives more users to their app pages, and, with well-optimized assets, helps increase conversion rates. It is an incredibly effective approach to boosting organic traffic, considering there are currently more than 3 million active Android smartphone and tablet users across more than 190 countries worldwide.

Users tend to place greater trust in Android featured apps because they believe that the moderators are unlikely to offer them a low-quality product or malware.

By being featured, you enhance the credibility of your app or game.

However, even with featuring, success is not guaranteed as products within collections are also ranked based on app page performance and marketing strategies. Naturally, it is best to secure a top position on any such list, which heavily relies on your ASO strategy. While you cannot directly influence the marketplace team's choice, you can offer users a high-quality and well-optimized product that catches the attention of the Google Play editors.

Use Asolytics tools like Recommended Keywords to optimize text listings with relevant keywords.

Also, follow the advice of our Academy experts on creating visual assets for your Google Play app page.

 

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