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App Store Total Downloads

In mobile product development, data analysis is the most effective way to evaluate your game or app's performance and success. It enables you to understand what improvements are needed to enhance your business and attract as many users as possible. Among the various metrics required for this analysis, the number of downloads plays a pivotal role.

What Are App Store Total Downloads?

The number of downloads on the App Store represents the combined count of initial installations and reinstalls of your product.

While algorithms typically prioritize first-time downloads as a key indicator of ASO and advertising campaign effectiveness, analyzing the number of redownloads can also provide valuable insights.

Considering the total number of downloads gives you a comprehensive overview of your product's performance.

In addition to the overall number of downloads for an app displayed on your profile, you can also access segmented data based on various criteria. For instance, you can analyze your performance by specific regions, referral sources, devices used, and other parameters.

Understanding which methods work best and in which countries is crucial. Armed with this data, you can tailor and optimize your strategies to maximize clicks and conversion rates.

App Store offers a breakdown of five install sources, allowing you to identify how users discovered your product. Moreover, you can examine each country where your game or app is available, and selecting a specific date range enables you to track changes in audience interest over time through visual graphs.

Since this data is obtained directly from the digital store itself, you can rely on its accuracy. However, it's worth noting that there might be some gaps in the statistics, which can be filled by third-party trackers to obtain more detailed insights and breakdowns.

You can also compare your installs with any other app, such as your direct competitor. To do it, view the Installs & Revenue Chart in the Analyze App tool.

Learn how to increase your download rate with effective ASO techniques on our blog.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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