Help Center
Go back to application
Help Center
Go back to application
Guides
How to Collect CompetitorsHow to Collect Semantic Core for an AppHow to Create Market Research With Asolytics ToolsMonitoring Search Performance with Asolytics
Tools Tutorials
Asolytics Tools: Quick ReviewMetadata KeywordsKeywords AutosuggestsKeyword ExplorerLive SearchCompetitorsApp Analysis ToolCompetitors AI Reviews AnalysisMeta EditorStore ChartsDashboardTrackingRecommendedMetadata KeywordsRankingKeyword AnalyzerKeywords AutosuggestsRelated KeywordsSelected CompetitorsFind New CompetitorsImpressions ReportVisual AnalysisRank Comparative ReportMeta AnalysisRank Breakdown ReportReviews AI SummariesUpdate Timeline
ASO Glossary
Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

App Session

There are multiple ways to gauge user engagement and interaction with an app. And app sessions are one of them.

What Is an App Session?

An app session refers to the period that users spend within an app. It begins when the app is launched and continues as long as the user remains actively engaged with it. If a customer opens the app multiple times within a 30-minute timeframe, app stores typically count it as a single session.

Tracking the number and duration of app sessions is crucial for developers to gain insights into user behavior patterns. This data can be utilized to further enhance the app and develop effective marketing campaigns.

Naturally, the duration and frequency of mobile app sessions vary depending on the product’s features. For instance, booking apps might not be accessed multiple times a day, whereas news services are often used in that manner. To determine the relevant KPIs to monitor, conducting a competitor analysis and understanding the industry standards for your app category can be helpful.

Typically, app sessions are studied in conjunction with other data points such as session duration, daily or weekly session count, events occurring within a single session, number of ads viewed, and more.

By tracking app sessions and identifying patterns, you can enhance customer interaction with your product. For example, if you notice that many users launch your app at a specific time, you can leverage push notifications to encourage other customers to check it out during that period.

Additionally, running limited-time promotions during peak session times can further engage users and increase their involvement with the app. However, it is crucial to exercise caution when utilizing such tactics to avoid overwhelming users and potentially driving them away due to intrusiveness.

It’s also important to understand the differences in target audiences if your app is multi-platform. Read about the features of iOS and Android users on our blog.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

Was this article helpful?

Powered by Product Fruits