App Store Impressions

The proprietary analytics service for Apple apps and games offers developers and marketers a useful metric called “Impressions.” While this term is often associated with advertising campaigns, let's delve into its meaning and how it is measured in the context of ASO.

What Are App Store Impressions?

On App Store, impressions refer to the number of times your game or app is viewed across various sections of the marketplace. This includes appearances in search results, featured lists, themed collections, premium offers, and more.

Essentially, it tallies each instance a user encounters your product. The greater the number of impressions, the wider your reach to the target audience.

As a developer or publisher, you have a vested interest in increasing App Store impressions (i.e., enhancing visibility), which necessitates proper optimization of your page listings. Use the Keywords Autosuggest tool to get insights on relevant keywords and improve the texts on your page.

An important aspect of App Store analytics regarding impressions is that the system considers only instances where your icon remains on a user's device screen for more than one second.

Additionally, the total count includes repeated views within the same session. This ensures more reliable data by eliminating mere instances of scrolling without engagement, as was the case in the past.

Furthermore, this metric provides insights into other related parameters concerning direct revenue. Thus, it allows you to compare the number of icon impressions with page views and installations, facilitating the calculation of the conversion rate.

Get professional tips from Asolytics experts on creating an icon (and other graphic assets) that will grab your target audience’s attention on the blog.

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