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App Store Keywords

Keywords play a vital role in determining the ranking of apps on App Store. They are a powerful tool for influencing search algorithms, making it crucial to understand their fundamentals and how they are applied in this digital marketplace.

What Are App Store Keywords?

Keywords for the App Store can be single words or phrases that capture the essence of your app or game. Put simply, they are the terms people use when searching for a specific product.

To ensure that your app appears in response to relevant user queries, it's important to include these keywords in your text listings.

Use the help of Asolytics and get the list of Recommended Keywords based on information about your app, suggestions from the search, rankings, and competitors' intelligence algorithms.

Within the App Store, ASO keywords should be utilized in the following elements:

  • Title has the most weight in terms of ranking, so it should contain the most relevant word or phrase.
  • Subtitle is the second most important listing, it should be captivating and unique since it's visible to all users.
  • Keyword field is used by internal algorithms and is not visible to page visitors.

Developers and marketers aim for their products to rank as high as possible in relevant lists and appear for a wide range of related searches. Therefore, within your ASO App Store optimization keywords should be chosen as accurately as possible and used in all ranked metadata.

It's important to incorporate both competitive terms and less common ones to enhance your visibility. This leads to increased impressions and organic traffic. However, inefficient use of keywords can negatively impact your app's discoverability. Even if the conversion rate is satisfactory, expanding your audience reach is vital for continued growth.

Dive deep into keyword research and text optimization in our article “ASO Keywords: How to Optimize Main App Store Text Assets.”

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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