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Apple App Store Connect

Digital stores equip developers, publishers, and marketers with specialized tools to monitor the performance of their products. For creators of iOS and iPad games and apps, Apple offers App Store Connect.

 

What Is App Store Connect?

It is a dedicated platform made by Apple to assist developers in publishing and managing their products. But what is Apple Connect for marketing specialists? This service provides comprehensive analytics on downloads, performance, conversions, reviews, trends, beta tests, purchases, and more. Essentially, marketers can access all the data they need to identify weaknesses in their app pages and develop effective ASO strategies.

The value of this information is immense because it originates directly from App Store and is regularly updated, ensuring you have the most current insights at your fingertips.

The platform allows you to publish and monitor multiple products simultaneously. In App Store Connect, the new app receives its own tab, providing specific information for that particular item. You can compare different trends, builds, and versions to pinpoint the strongest and weakest elements. Switching between various items and products is seamless, enabling you to assess the performance of each one efficiently.

While App Store Connect offers an extensive range of statistics, there are still some gaps that can be filled by Mobile Measurement Partners. These third-party trackers provide more detailed breakdowns for specific customer acquisition channels.

However, it's important to note that they also have certain limitations. Therefore, it's recommended to leverage all available tools to develop a winning ASO strategy, allowing you to obtain the most comprehensive and accurate overview of your work. For example, Asolytics’ Dashboard gives you a detailed view of your app’s performance and visibility and weaknesses in page optimization.

For a complete and in-depth assessment, it is important to use the right metrics. Find out which KPIs are suitable for measuring ASO in our Academy.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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