Google Play Explore

Within a digital store for Android, there are two types of organic traffic. Users can discover your app by utilizing the search bar and relevant keywords, or they can stumble upon it while browsing through tabs, categories, and various collections. What are the advantages of the latter approach for developers?

What Is Google Play Explore?

Similar to general web browsing, users can explore marketplaces by navigating through different tabs and curated collections assembled by editors.

By exploring the available content, they might chance upon your product, visit its page, and proceed to install it on their devices if the information captures their interest. This method of discovering games and apps is referred to as Google Play Explore search.

Its main advantage lies in the ability to attract a non-targeted audience to your page. Even the most well-thought-out user acquisition (UA) strategy can inadvertently overlook certain user categories.

New customers can stumble upon your games and apps through the “For You” tab, collections featuring similar products, various categories, and more. ASO techniques are designed to enhance the volume of this type of organic traffic to your app page.

Attracting these users can be quite challenging, as they are not specifically targeted by your advertising campaigns and are not actively searching for your product using specific keywords. Your task is to make the assets on your app page as appealing as possible to this audience, enticing them to try your game or app.

Effective optimization also increases your impact on Google Play algorithms, resulting in greater visibility for your product. This, in turn, improves your ranking in different lists, allowing you to attract more traffic to your app page. Your texts should be short and informative and contain keywords.

Use the Asolytics’ Keywords Autosuggest tool to find winning combinations for your keyword of interest and get insights into how users might search for your product.

The goal of your optimized assets is to generate a desire within the customer to install and utilize your product. By combining UA and ASO techniques, you can significantly enhance your app's visibility and boost conversion rates for installs. Read about effective ways to increase downloads on the Asolytics blog.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!