App Store Featuring

There are several effective ways that developers can employ to enhance their visibility and increase brand recognition, ultimately attracting a larger audience. One highly impactful way to achieve this is by being featured by Apple. While it might not be easy to accomplish, the rewards for your efforts are undoubtedly worthwhile.

What Is App Store Featuring?

When your app or game is selected for Apple featuring, it is showcased within curated collections assembled by the store’s editors. Many developers aspire to be included in these lists because users tend to trust the editors’ choices, thinking that the featured services have high quality and reliability. This process can be likened to having a product prominently displayed in a physical store, ensuring maximum exposure and capturing the attention of a vast audience.

Where is the featured tab on the App Store? There isn't a dedicated tab solely for featured lists on the store. Collections can be featured in the “Today” section, as well as in the games and apps sections.

Being featured in the “Today” tab is the most desirable outcome since, based on statistics, it receives the highest volume of traffic and visits.

However, it's important to note that visitors to this tab might not necessarily be the most relevant audience in terms of ASO, as their interest in your offering varies, leading to lower conversion rates. Other tabs, though less popular, can still significantly boost the visibility and discoverability of your app. From an ASO perspective, these tabs tend to attract a more qualified audience.

Featured collections include quality products with well-optimized app pages. Therefore, make sure your text assets use relevant keywords and improve them, for example, with Recommended Keywords from Asolytics algorithms.

App Store feature lists can be either permanent or seasonal. Besides, some editorial posts are presented in the form of collections featuring several apps that share a common theme or purpose, while others are dedicated to highlighting a single service as the “App of the Day.”

Dig deeper into this topic in our blog post “Get Your App Featured by Apple App Store.”

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