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Mobile Game Monetization

Mobile game monetization involves generating revenue from mobile game releases through a variety of methods, including paid, shareware, and free models.

The decision of which approach to choose depends on a variety of factors such as the developers' preferences, the platform, the target audience's characteristics, competition, and other factors. It is important to understand the different mobile game monetization models before making a decision.

What Is Mobile Game Monetization?

Mobile game monetization is a set of measures and moves aimed at generating income from the release of mobile games. Developing mobile products is a complex and time-consuming process, and you want to make sure your efforts pay off.

That is why it is necessary to choose and think about mobile game monetization strategies at the initial stage of development. The thing is that your choice can affect the whole process, for example, the development of levels, features, layouts, etc.

There are many tools you can use to monetize mobile games. Here are four basic methods:

  • Paid model. Users make a one-time payment when downloading the game, which gives them permanent access to the product.
  • Subscriptions. Users pay for access to content for a specific period. After this period, they need to pay again to continue accessing the content.
  • In-app purchases (IAPs). Users can purchase unique materials, items, levels, characters, and bonuses within the game for an additional fee.
  • In-app ads. Promotional videos that interrupt gameplay are shown periodically to users. Developers receive payment per view or click, or they can offer an ad-free version of the game for compensation or subscription.

To choose the right model, it is crucial to analyze the market carefully. You should understand the options that your competitors offer to customers and the solvency of your target audience. The Asolytics’ Store Charts tool can help you find top-grossing apps to determine their monetization models.

Also, discover the most effective practices for game monetization on the blog.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!


 

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