App Store Conversion Rate

ASO has several metrics that help mobile developers and marketers determine how effectively app page assets are optimized. One of these crucial indicators is the conversion rate (CVR), or app conversion rate.

What Is App Store Conversion Rate?

By the “app conversion rate,” experts mean the ratio between your page views in app stores and the number of installs. For example, let’s imagine that 100 people opened your product page. Twenty-five of them ended up installing your game or app. So your app download conversion rate is 25%.

You can discover a number of installs of any app in Analyze App tool:

This parameter shows how successful you are in attracting customers using your app store listings. It helps you understand the strengths of your assets (or their weaknesses) and their ability to engage new users. With it, you can test new hypotheses, as well as look for the most effective acquisition channels. For example, the App Store distinguishes between the following traffic categories:

• browse (through various listing placements like editors’ choice, etc.);
• referral (users go to the app page through direct links);
• search (clients can use the search bar and keywords).
• At the same time, it is important to keep in mind that there are many factors affecting conversion rate app.

As your product’s visibility increases, CVR might decrease. It is because the number of impressions and clicks is growing while the percentage of installs can remain stable.

This can happen when your app is well-optimized for the store or it has been promoted, but the app functionality is not engaging, and users don’t meet their needs. A well-developed ASO strategy helps boost not only CVR but also reduces the cost of attracting the target group.

You can go deeper into app conversion rate on Asolytics Academy.

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