Help Center
Go back to application
Help Center
Go back to application
Guides
How to Collect CompetitorsHow to Collect Semantic Core for an AppHow to Create Market Research With Asolytics ToolsMonitoring Search Performance with Asolytics
Tools Tutorials
Asolytics Tools: Quick ReviewMetadata KeywordsKeywords AutosuggestsKeyword ExplorerLive SearchCompetitorsApp Analysis ToolCompetitors AI Reviews AnalysisMeta EditorStore ChartsDashboardTrackingRecommendedMetadata KeywordsRankingKeyword AnalyzerKeywords AutosuggestsRelated KeywordsSelected CompetitorsFind New CompetitorsImpressions ReportVisual AnalysisRank Comparative ReportMeta AnalysisRank Breakdown ReportReviews AI SummariesUpdate Timeline
ASO Glossary
Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

App Store Ranking

Every digital store has its own unique systems and tools for ranking products and compiling listings based on user search queries. App Store, similar to its Android counterpart, keeps its algorithm operations undisclosed; nevertheless, certain patterns can be observed through empirical analysis.

What Is App Store Ranking?

App Store ranking refers to the process of evaluating and positioning apps and games within Apple's digital store, considering factors such as optimization, popularity, quality, and more. This ranking affects both search results for specific queries and the general categories and top charts.

Although the exact workings of the App Store ranking remain undisclosed, there are specific page assets and factors that likely influence this process. However, the precise weight and impact of these things on the algorithms are not fully understood. The following elements are believed to be taken into consideration by the App Store tools:

  • performance of your page assets;
  • a healthy amount of first installs;
  • relevant keywords and phrases in text assets;
  • conversion and retention rates;
  • in-app purchases;
  • update frequency.

The Apple Store ranking serves as an important indicator of how well your app page assets and listings are performing. If you find that your metrics are not satisfactory and your product is ranking low, it becomes necessary to optimize your pages to enhance visibility and discoverability.

Engaging with users and promptly addressing negative reviews can also improve rankings and provide valuable insights into keywords. By doing so, you can increase initial installations and elevate your product's performance to desired levels.

However, it's crucial to remember that app ranking is a dynamic process, requiring continuous monitoring and ongoing efforts for improvement.

Use the Ranking Keywords tool to determine the keywords your app ranks for. This way, you can determine ineffective words and phrases.

Discover all the features of app ranking on App Store at Asolytics Academy.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

Was this article helpful?

Powered by Product Fruits