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Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

App Store Subtitle

Along with the title and icon, the subtitle of your app is visible to all App Store users, regardless of where your product appears (top charts, collections, or search results). Understanding the purpose and function of a subtitle is crucial when it comes to promoting your service.

What Is App Store Subtitle?

An app subtitle is a short caption positioned beneath your product's name, adjacent to the icon. This concise phrase, limited to 30 characters, should convey the essence of your game or app and assist users in making a choice, as it appears in all the locations where your item can be found.

By crafting a compelling caption, you'll encourage visitors to select your product from a range of similar offerings.

When it comes to writing the text, it's important to consider the use of relevant keywords. The subtitle holds the second most significant position and carries weight with ranking algorithms.

The App Store analyzes your title, keyword field, and subtitle to generate search results and top charts. By incorporating the right keywords and phrases, you'll help users discover your app more quickly when they search for relevant queries. This is why creating effective subtitles in ASO receives significant attention.

When writing it, use the special Asolytics’ tool, Metadata Keywords. It pulls in popular keywords used by your competitors in their metadata.

Subtitles are primarily important for ranking algorithms. While they have a slightly smaller influence on conversion compared to visual elements like videos and screenshots, they still hold a certain weight.

Often, users make installation decisions after a brief scan of the app page without delving into the detailed description. Therefore, it would be a mistake to underestimate the importance of a subtitle as a key element of your optimization efforts.

Discover the nuances of optimizing your subtitle and other metadata with keywords in our Academy.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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