Mobile App Growth

Mobile app developers are invested in the growth of their apps since their revenue is dependent on it. They utilize ASO techniques to make their products more visible to end consumers, but it's important not only to achieve desired metrics but also to constantly improve them.

What Is Mobile App Growth Rate?

The phrase "app growth rate" refers to the overall increase in performance metrics, which can include expanding the user base (measured by DAU and MAU indicators), increasing retention rate, boosting revenue, reducing cost per install, and much more.

There is no single growth rate of mobile apps that all developers should strive to reach, as each market, niche, and category has different benchmarks to gauge effectiveness. Read about the most commonly used metrics to measure your performance in our article “How to Measure ASO: App KPI In-Depth Guide.”

To ensure a steady increase in mobile app user growth rate, developers use flexible user acquisition methods, optimize their app pages, collaborate with influencers, employ re-engagement techniques, and more.

However, in addition to attracting new users, it is also important to retain existing ones. This involves improving the product itself, offering advanced features, managing reviews, and stimulating customer interest with loyalty programs.

All these strategies help reduce user churn while maintaining stable app growth.

In the current competitive market, it's vital to increase your product’s visibility, which directly affects the growth rate.

You should constantly monitor your app's rankings for keywords used with the Ranking Keywords tool and improve them by adding new effective words to your semantic core.

A well-thought-out optimization strategy for your app listings is the best tool to influence ranking algorithms and user opinions.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!