Pay Per Install

Affiliate marketing introduces developers to new channels for attracting customers, and within this concept, there are various monetization methods, one of which is known as Pay Per Install.

What Is Pay Per Install?

As the name suggests, developers only incur costs under the Pay Per Install model when their product is actually installed.

This format is commonly used in mobile games and apps as it can generate significant passive income.

You have likely come across video clips within the apps you use that advertise third-party products. This is an example of app installs marketing. If you choose to install a title advertised in this manner, the advertiser earns income, and a specific amount of money is charged from the advertised title.

To place your ads on third-party products or feature third-party ads in your app, you need to register with a Pay Per Install network of your choice. Each downloaded product from the link published in your app, or game will generate income for you.

Consequently, you are charged each time someone installs your app through a partner's posted link. While users obtained through this method are considered motivated, you still need to make an effort to ensure they continue using your product after installation, generating active income.

The mechanics of Pay Per Install on Android and iOS are quite similar. Transactions occur instantly, and all actions are conducted transparently and legally. In your personal account on the ad network where you registered, you can monitor traffic statistics and performance indicators such as CPI to assess the effectiveness of your advertising campaign.

Explore the features and benefits of in-app advertising in our blog article “How To Deal With In-App Ads.”

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