Help Center
Go back to application
Help Center
Go back to application
Guides
How to Collect CompetitorsHow to Collect Semantic Core for an AppHow to Create Market Research With Asolytics ToolsMonitoring Search Performance with Asolytics
Tools Tutorials
Asolytics Tools: Quick ReviewMetadata KeywordsKeywords AutosuggestsKeyword ExplorerLive SearchCompetitorsApp Analysis ToolCompetitors AI Reviews AnalysisMeta EditorStore ChartsDashboardTrackingRecommendedMetadata KeywordsRankingKeyword AnalyzerKeywords AutosuggestsRelated KeywordsSelected CompetitorsFind New CompetitorsImpressions ReportVisual AnalysisRank Comparative ReportMeta AnalysisRank Breakdown ReportReviews AI SummariesUpdate Timeline
ASO Glossary
Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

Mobile Gaming

The mobile gaming market is one of the fastest growing. Thanks to the availability of handheld devices, almost anyone can enjoy playing mobile games. With a huge list of categories and genres, they are attractive to a wide range of user audiences. Of course, this makes the mobile game business model highly profitable for developers.

What Is Mobile Gaming?

Mobile gaming is a modern format of video games that you can now carry in your pocket. The industry is growing so fast that you can't help but be impressed by the quality and variety of mobile games. Just how many mobile games are there?

According to current statistics, more than 200 thousand games have been published on App Store and more than 490 thousand — on Play Market. In fact, nowadays, users prefer to spend their free time playing mobile games rather than watching TV or using other apps.

Modern gaming on phones has become so diverse that you can find both simple hyper-casual titles and multi-level hardcore projects in digital stores that are not inferior to advanced console alternatives. Some tech giants, like Meta, use the gaming realm to create their metaverses and expand their influence.

Mobile games are a great channel for marketers to reach the maximum number of users from their target audience.

Of course, it is not easy to compete with the most popular gaming apps, but the modern market is structured in such a way that any developer can find their niche due to the low entry threshold.

By using modern in-game marketing techniques like video ads, playable previews, banners, and so on, combined with effective ASO strategies, you can get the most out of the gaming industry.

Use the Asolytics’ Store Charts tool to identify leaders in your category and adopt effective optimization steps.

Interested in learning more about gaming industry trends? Read our experts' article “Mobile Gaming Industry Trends & Growth Prospects.”

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

Was this article helpful?

Powered by Product Fruits