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How to Collect CompetitorsHow to Collect Semantic Core for an AppHow to Create Market Research With Asolytics ToolsMonitoring Search Performance with Asolytics
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ASO Glossary
Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

App Store Search

There are numerous ways users can discover your product, but the most valuable one is organic traffic, particularly from the Apple App Store search function using a search bar and keywords. According to statistics, this method of discovering new apps and games results in the highest number of downloads for developers.

What Is App Store Search?

The Apple Store has a search bar, which users can utilize to search for apps and games with specific queries. Visitors who land on your page via this method form App Store search traffic. This traffic is considered high-quality because these customers are specifically looking for an app or game similar to yours. They can use keywords, category names, phrases describing functionality, and even brand names to find what they need.

According to Apple’s statistics, search traffic accounts for around 70% of all downloads, making it crucial for developers to maximize App Store traffic to their pages. Unlike paid user acquisition methods, you don’t need to spend money to attract this audience.

Instead, you need to optimize the text page listings correctly so that your product appears in response to as many relevant keywords as possible.

It's also essential to combine popular (high-frequency and competitive) words with rare phrases that help you stand out among a sea of similar apps. Build an effective semantic core with Asolytics tools. You can start with Recommended Keywords and get a list of relevant keywords based on information about your app and competitors.

Analyzing search traffic helps you monitor the effectiveness of your ASO activities. If your page receives many impressions and visitors but few installs, it's a clear indicator that something is wrong with your listings.

In this case, you'll need to rework the primary elements, conduct A/B testing to determine the most effective options, and present your product to the audience in a new way.

Get more information about text page optimization for App Store in our Academy.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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