Help Center
Go back to application
Help Center
Go back to application
Guides
How to Collect CompetitorsHow to Collect Semantic Core for an AppHow to Create Market Research With Asolytics ToolsMonitoring Search Performance with Asolytics
Tools Tutorials
Asolytics Tools: Quick ReviewMetadata KeywordsKeywords AutosuggestsKeyword ExplorerLive SearchCompetitorsApp Analysis ToolCompetitors AI Reviews AnalysisMeta EditorStore ChartsDashboardTrackingRecommendedMetadata KeywordsRankingKeyword AnalyzerKeywords AutosuggestsRelated KeywordsSelected CompetitorsFind New CompetitorsImpressions ReportVisual AnalysisRank Comparative ReportMeta AnalysisRank Breakdown ReportReviews AI SummariesUpdate Timeline
ASO Glossary
Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

App Store Browse

Among the various forms of app page visitors, organic traffic is highly desirable as it doesn't require spending money on customer acquisition. One significant source of organic traffic is the Apple App Store Browse feature.

What Is App Store Browse?

Users can discover your product in two ways: either by using the search bar and relevant keywords or by simply browsing App Store. The latter option involves exploring the “Today” tab, editorial selections, collections, and recommendations.

People might be drawn to your app’s icon or name when they come across it in general listings. They’ll visit your page for more detailed exploration and ultimately install the app on their devices. This type of traffic is known as browsing traffic.

Compared to search traffic, browsing traffic captures not only your target audience. Even with a well-planned strategy, certain small groups of potential customers might be overlooked.

By appearing in numerous collections, your chances of being discovered by non-target segments increase as users navigate the Apple Store in search of interesting offerings.

It represents a unique source of users, allowing you to uncover new target groups that you might not have considered before.

Developers and marketers need to measure all traffic sources, and App Store Connect provides the necessary tools. Through it, you can view the total impressions of your listings, determine the specific volume from each source (search, browse, paid UA traffic, etc.), and calculate the conversion rate. Find out what keywords your app currently ranks for with the Asolytics’ Ranking Keywords tool to see opportunities to improve your semantic core.

By optimizing your app page effectively, you can drive more organic traffic and expand your audience. Users who arrive through browsing tend to be more engaged since they intentionally selected your product rather than being compelled to download it through advertisements.

Read about how to get into the App Store featured collections on our blog and improve your browse traffic.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

Was this article helpful?

Powered by Product Fruits