App Store Icon

From an ASO perspective, there are several app page assets that hold significant importance as they are visible to every user, regardless of where your product is placed. Among these crucial elements, the app icon takes center stage as it serves as the "face" of your app or game.

What Is App Store Icon?

An App Store icon is a small image that captures the essence of your product and enables users to form their initial impression. Each digital marketplace has specific technical requirements that must be adhered to when creating these images. However, there are also recommendations that empower developers to leverage the creative potential of this asset to the fullest.

Given that it is the sole graphical element used universally, great care should be taken in crafting it.

When designing an icon, both App Store and Google Play emphasize the importance of considering its small size. This means that intricate details might not look good. Both platforms advise opting for a simple and concise design, focusing on a primary object that most effectively represents your product.

Analyzing how competitors present their offerings in games and apps can provide insights. You can use Competitors Finder to discover competing apps with Asolytics and then explore their icons.

Nevertheless, merely emulating a similar image is insufficient; you must incorporate something unique that sets you apart from the competition.

Where is my App Store icon? Regardless of the store, it is located in the top-left corner, adjacent to your product's name. Alongside the title, it appears in all possible placements.

Given its ubiquitous visibility, the icon should genuinely captivate the audience's interest. Statistically, a well-optimized icon can enhance your conversion rate by an average of 10%. To select the optimal one, conducting A/B testing following the recommendations from our blog is highly recommended.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!