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Apple’s Custom Product Pages

Apple is dedicated to equipping iOS developers with advanced tools to effectively promote their products. App Store offers a unique feature that enables the creation of multiple app pages for a single published app or game.

What Are Apple’s Custom Product Pages?

The iOS personalized Apple pages are highly flexible tools that allow developers to generate up to 35 pages, each with its own unique URL, for their products. Each page can feature distinct text listings and graphic assets while retaining the main icon, title, and subtitle that represent the brand identity. This functionality is available to developers using iOS and iPadOS versions 15 and higher.

Creating a custom Apple Store page involves using the main template and making adjustments, including localization, based on specific objectives and target audiences.

This enables developers to present their products in the most appealing way to different segments of potential customers. The unique links to customized pages can be utilized in various advertising campaigns, collaborations with content creators and influencers, and other similar partnerships.

Consequently, each user encounters personalized Apple product pages tailored to the preferences of their respective target groups.

This allows developers to promote their games or apps to multiple segments simultaneously. After launching a new page, developers can track its performance and compare it with the results of the main template.

Through App Analytics, they can analyze impressions, downloads, reinstalls, conversion and retention rates, and more. This visual A/B testing facilitates the evaluation of each page's performance and enables the selection of the most effective options.

To create winning custom pages, you need to properly segment your target audience. Read more about it on our blog.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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