App Store Title

Among all the assets and listings on App Store pages, the title holds the utmost importance. It is the initial element that captures users’ attention and appears wherever your product is featured. Since it is visible to all app store visitors, optimizing the title should be a top priority.

What Is App Store Title?

A title is the name of your app or game, serving as the primary and most critical text element of your app page. It is displayed in collections, selections, lists, search results, and more. The app store title length is limited to 30 characters for both App Store and Google Play. It is generally advisable to keep the product name as concise as possible, making it easier to remember.

This element is indexed and utilized by the algorithms of both app stores for ranking purposes.

As part of ASO, the title should include high-priority keywords alongside the product name itself. It should be unique, relevant, brief, and memorable.

A well-crafted title aids customers in quickly locating your app, thereby positively impacting installations. Ideally, it is recommended to use keywords that provide an insight into the essence or purpose of your product. However, be cautious not to overcrowd the title with excessive phrases, as it might become cumbersome.

Despite being a small text element, the title carries significant weight in terms of ASO, ranking, and indexing.

To create a compelling title, it is crucial to conduct market research, analyze your competitors’ product names, identify keywords that pique the interest of your target audience, and discover the phrases commonly used to find games and apps similar to yours. For these tasks, use Asolytics’ Metadata Keywords tool, which pulls the keywords used by your competitors in their listings.

More information about metadata optimization for your app page you can find in our Academy.

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