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Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

App Store Keyword Research

Keywords are special words and phrases that help users discover mobile apps and games on app stores. They play an important role in optimizing product pages, which is why choosing and placing them should be done carefully.

What Is App Store Keyword Research?

Finding relevant keywords is an important step in the optimization process that allows you to increase your app's visibility and reach more users.

ASO keyword research can be done before the product is published in app stores or at any other time when performance indicators no longer meet your expectations. Since the market environment changes daily, constant work with keywords is necessary.

There are various methods in the App Store optimization keyword research. Combining several of them can achieve the best results:

  • Brainstorming. Think about what words and phrases most accurately describe your product, what terms users might use to search for similar items, and what features and tools are central to your app.
  • Competitor analysis. You can spy on top competitors for effective keywords that help them rank higher.
  • Niche analysis. Suitable terms can be found in users’ reviews and comments. For the same purpose, you can explore the major forums and social networks.
  • Research tools. Specialized tools can help you prioritize the keywords you find and suggest useful ideas.

Asolytics offers several semantic core collection tools. If you’re just getting started with text optimization, the first step is to use Recommended Keywords and get effective keywords from Asolytics’ algorithms.

As part of keyword research for ASO, you should choose both high-frequency and low-frequency words.

The fact is that the first ones are used by customers more often, but at the same time, there is quite a lot of competition, because of which you risk being dissolved in a bunch of similar apps. Therefore, you need to combine keywords with a different number of impressions.

The use of keywords is slightly different for the main marketplaces. Go deep into the nuances of optimizing text assets for App Store and Google Play in our Academy.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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