Help Center
Go back to application
Help Center
Go back to application
Guides
How to Collect CompetitorsHow to Collect Semantic Core for an AppHow to Create Market Research With Asolytics ToolsMonitoring Search Performance with Asolytics
Tools Tutorials
Asolytics Tools: Quick ReviewMetadata KeywordsKeywords AutosuggestsKeyword ExplorerLive SearchCompetitorsApp Analysis ToolCompetitors AI Reviews AnalysisMeta EditorStore ChartsDashboardTrackingRecommendedMetadata KeywordsRankingKeyword AnalyzerKeywords AutosuggestsRelated KeywordsSelected CompetitorsFind New CompetitorsImpressions ReportVisual AnalysisRank Comparative ReportMeta AnalysisRank Breakdown ReportReviews AI SummariesUpdate Timeline
ASO Glossary
Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

App Store App Description

When creating your app page, there are several important elements and graphic assets to include. While certain elements like the name and subtitle carry more weight, the app description is still a necessary component, even though it doesn't directly impact the ranking algorithms on Apple Store.

What Is App Store App Description?

The App Store description provides explanatory information about your game or app, helping users gain a better understanding of its purpose and features. According to the technical requirements of the store, the length of your text should not exceed 4000 characters, although experienced ASO experts recommend keeping it shorter.

Interestingly, statistics show that less than 2% of page visitors actually expand the text to read the full description. This means that you need to capture the essence of your product within the first two sentences that are visible at the top.

Unlike Google Play, the iOS app description does not contribute to ranking. While the exact factors affecting ranking are undisclosed by any store, it is known that on Apple Store, the name, subtitle, and keyword fields carry the most weight among other listings. Therefore, while you can incorporate keywords into your description, they won't directly impact your app's position in the listings.

From an ASO perspective, the app description receives less attention because it doesn't affect internal tools and algorithms. Additionally, only a small percentage of users actually read the complete text. However, it's important not to underestimate this portion of the audience.

Those visitors who do read the long description and become interested in your app are likely to be higher-quality and more engaged users compared to those who solely make their decision based on icons or visuals.

For such page visitors, you need to create a high-quality product description. And if you target audiences from different countries, you need to localize it correctly. You can read more about it in the Academy article “App Localization for App Store: How Does It Work?”

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

Was this article helpful?

Powered by Product Fruits