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ASO Glossary
Google Play SearchApp Store SearchApp Store TitleGoogle Play Third-Party ReferralApp Store BrowseApp Store RankingGoogle Play ExploreApp Store ImpressionsGoogle Play RankingApp Store Keyword ResearchApp MetadataASO IndexIn-App PurchasesApp Store SubtitleApp Store Conversion RateApp Store KeywordsApple ArcadeASO VisibilityApp Store RatingsSKAdNetworkPaid App User AcquisitionGoogle Play Developer ConsoleApple’s Custom Product PagesApp Store SalesApp Store RedownloadsApp SessionUser EngagementMobile Game MonetizationASO ScoreMobile GamingIn-App MarketingMonthly Active UsersChurn RateMobile Game MarketingMobile App Analytics MetricsPay Per InstallMobile App GrowthSDK IntegrationCost Per Install (CPI)App Store Product PageAverage Revenue Per Daily Active User (ARPDAU)App Store Total DownloadsApp Store IconApp Store FeaturingApp Store App DescriptionApp Store Analytics: App Store CrashesApp Store Acquisition ChannelsApp SizeGoogle Play Short DescriptionGoogle Play FeaturingApple App Store Connect

Google Play Search

Users can find your product in a variety of ways. These can be publications in collections, third-party advertising, or direct links from websites and blogs. However, people often use Google Play Search and keywords and phrases for this purpose.

What Is Google Play Search?

The Google Play search bar provides quality organic traffic. If users found your product this way, it means that they did it through their own intentions and not in some other artificial way (e.g., ads).

Each person using Google Play searches the application using keywords or queries that should lead them to the desired list of titles. Marketers, developers, and publishers put a lot of effort into getting their items found this way.

At the same time, users can search for the services they need using exact brand names, category titles, phrases that succinctly describe the functionality, types of games and applications, and much more.

As a developer, it is in your interest to have your product appear in the Google Play search results as often as possible. The cost of attracting organic users is minimal since they themselves search for your item and do not get to it through advertising, banners, and referral links.

ASO aims to do just that by helping you generate a steady stream of organic installs.

The better your app is optimized and the more relevant the keywords you use, the more your product is visible to users.

To collect effective keywords for your app optimization, use Asolytics tools. For example, you can use Recommended Keywords tool and use them in app meta data to make your app more visible.

Just because customers see your game or app doesn't mean they'll install it. Well-thought-out app store listings and the high quality of the product as a whole should convince them to do it. If it doesn't happen, it's essential to understand what went wrong and strengthen your weak spots.

To help your target customers find your app in Google Play search, apply tags to your app in Google Play Store settings. Discover 5 easy steps on how to do it at Asolytics blog.

Learn more on the Asolytics blog – use your knowledge straight away in Asolytics tools!

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