Apple Arcade

Apple provides users with a range of paid services that enhance their overall experience. One of the latest innovations is a unique gaming platform called Apple Arcade. So, what’s Apple Arcade, and how does it benefit developers?

What Is Apple Arcade?

Apple Arcade is a distinctive service designed for Apple device users, offering them access to hundreds of subscription-based games. The subscription monetization model has gained significant popularity in recent years, as people are willing to pay for exclusive content.

Recognizing this trend, Apple decided to join the fray. Games featured in Apple Arcade receive prominent visibility in the App Store, appearing on the “Today” page and in editorials alongside other titles.

What does Apple Arcade do? From the perspective of ordinary users, it provides a central hub with a collection of games that are free from ads and in-game purchases, available in both offline and online modes. With Family Sharing, up to six individuals can enjoy the service simultaneously. For developers, Apple Arcade presents a new channel with specific considerations, such as the absence of in-app purchases.

On one hand, this service allows developers to focus less on advertising and revenue generation. On the other hand, it narrows the user base, potentially impacting the conversion rate.

The exact revenue distribution between the company and developers is not publicly disclosed.

Although profit might not be a concern for developers on Apple Arcade, product optimization remains important. Users can search for Apple Arcade games using keywords, making their strategic implementation vital in the core assets.

Additionally, users can discover Apple Arcade titles through the standard search bar on App Store, even though a subscription is required to access the products. Moreover, Apple Arcade subscribers have the option to explore titles similar to those available in the service. As a result, implementing effective ASO strategies becomes crucial to ensure visibility among these potential users.

With the help of Asolitics tools, you can choose the most relevant keywords to optimize your page and boost visibility. For example, use Keyword Explorer to examine each word or phrase in detail and see if it's right for you.

Explore the nuances of optimizing texts for App Store at the Asolytics Academy.

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